#Purdue cross country planning logsheet. how to#

These suggestions are based on our own studies in which data on the perceptions of international companies' managers were collected via a mixed mode of surveying that combined e-mail and web-based applications.

This paper aims to draw useful indications for researchers who wish to conduct international marketing research using electronic surveys. Specifically, we try to highlight some suggestions to be followed and some pitfalls to be avoided in similar studies that involve, simultaneously: the use of a survey, the administration of the survey through the Internet, the difficulties associated with obtaining responses, and the administration of the survey to a sample of firms with partners from different countries.

#Purdue cross country planning logsheet. how to#

The objective of this paper is to present some useful suggestions on how to plan, set up and execute an internet-based survey based on the experience obtained. In order to obtain the data needed, an electronic survey was conducted. Introduction The experience portrayed in this paper on the use of electronic surveys is based on a study that aimed to quantify the influence of several constructs, such as trust and risk perceptions, on the satisfaction with a specific international marketing relationship. Keywords Organizational culture, Communication management, Stakeholder analysis, Influence, Public relations, Corporate communications Originality/value – Study includes the perspectives of executives outside of corporate communications such as marketing, sales, human resources, investor relations, finance, and operations as well as division presidents. Practical implications – Corporate communicators need to enhance their research skills and educate other colleagues about their domain beyond media relations. Corporate communications is most likely to be included in decision making when issues are perceived as falling within their domain, when the function has support from the CEO, when working in industries with frequent crises or those focussing on reputation management, and in companies that utilize integrated decision teams. Corporate communications is often in competition with marketing for influence and coveted seats in the board rooms. Findings – The focus on the C-Suite is too narrow as strategic issues arise at the division level and in executive-level committees. Design/methodology/approach – The researcher conducted in-depth interviews with 30 senior executives at four US companies who discussed corporate communications’ involvement in eight strategic issues. Abstract Purpose – The purpose of this paper is to examine what formal executive-level committees senior corporate communications executives are members of and what value they contribute.